About Us
Welcome to Betty x Bow—where elevated basics are designed to be your everyday favourites.
Founded by Allison Kittle in late 2020 and based in Ottawa, Ontario Canada, BXB is a woman-owned, Made-in-Canada clothing brand committed to supporting local manufacturing. We’re here to simplify your wardrobe choices with timeless styles that combine comfort and trend-forward appeal. Each founder-designed piece fits seamlessly into your daily routine—because getting dressed should be easy, and your clothes should be made to last.
A Note From Our Founder
MEET ALLISON KITTLE
Fashion isn’t just about clothes to me—it’s a form of art that brings together design, detail, and structure to create the perfect outfit.
Even though I’ve always loved fashion, I started my career caring for others in the nursing space. After almost a decade as a NICU nurse, I knew it was time to follow my passion for fashion and creativity. The hustle of nursing life taught me to value simplicity and functionality in my off-duty wardrobe—two things I now weave into every Betty x Bow design. I wanted to reinvent the everyday basics we all reach for, transforming them with feminine designs and high-quality fabrics into luxe essentials. It all started with my favourite go-to: the bodysuit. It’s such an effortless piece that instantly makes any outfit feel polished.
Betty x Bow is more than just clothing—it’s about connection through style. I want women to feel confident and beautiful, knowing they’re wearing pieces that are as timeless as they are stylish.
The Inspiration Behind Our Brand's Name
From day one, Betty x Bow has been all about celebrating fashion that makes you feel confident, strong, and beautiful. It all started with my grandmother Betty and my mom, Barb. They taught me about kindness, class, and the power of a polished style. Their influence is what sparked my love for fashion, so it just felt right to honour them through my brand. That’s why every BXB piece is named after the amazing women who’ve shaped my life, capturing the spirit of what we’re all about.